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Before replacing humans, AI is fighting over them

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Ironically, artificial intelligence (AI), which is supposed to render a lot of humans redundant, is fighting over humans, for the moment. Big as well as small AI companies are competing to hire the brightest minds in the field, triggering talent wars. Recent developments have highlighted just how fierce and personal this competition has become, with companies like Meta, OpenAI and Apple clashing over engineers and researchers who hold the keys to the AI future.

Meta has emerged as a central force in this escalating talent war. Under CEO Mark Zuckerberg, the company has ramped up its AI ambitions by launching Meta Superintelligence Labs, a dedicated AI research arm. This division is now led by Daniel Gross, the former CEO and co-founder of Safe Superintelligence (SSI), who left his own AI startup to join Meta. Meta has also recruited several other high-profile researchers: Ruoming Pang, a senior AI leader from Apple, Yuanzhi Li from OpenAI, and Anton Bakhtin from Anthropic. These aggressive moves underscore Meta’s strategy to build a world-class team fast by bringing in talent from competitors, no matter the cost.

OpenAI, one of the most influential names in the AI space, has not taken these raids lightly. CEO Sam Altman recently addressed Meta’s recruitment tactics in a company-wide memo, claiming Meta was offering $100 million signing bonuses to lure away key personnel. He attempted to downplay the impact, asserting that Meta had to “go quite far down their list” and did not succeed in poaching OpenAI’s top talent. Altman framed the battle in ideological terms, telling employees that “missionaries will beat mercenaries". His message is that OpenAI’s strength lies not just in its talent, but in its purpose which is to ensure that AI benefits humanity broadly, not just corporate interests. By appealing to a higher mission, OpenAI hopes to retain its top minds against the gravitational pull of massive paydays.

Altman’s remarks sparked a rebuttal from Andrew Bosworth, Meta’s CTO, who pointed out that Altman had been matching those very offers to keep people from leaving. The public nature of this exchange revealed the depth of the rivalry and the rising tensions within the AI community. What’s clear is that the competition for AI talent is no longer a behind-the-scenes battle. It is now a public, ideological and financial showdown. .

Why the AI talent war is so intense

At the heart of the issue is a scarcity of top-tier AI researchers. The number of individuals capable of designing and scaling next-generation AI models is extremely limited. These people -- many of whom pioneered breakthroughs in machine learning, reinforcement learning, and large language models -- are in high demand.

The stakes are enormous. The first company to build AI could dominate the global technology landscape for decades. This potential reward has made companies willing to offer unprecedented compensation packages, with multi-million-dollar salaries, equity stakes, freedom to publish, and executive-level influence. Moreover, many top researchers are increasingly drawn to AI startups, often focused on alignment and safety, such as SSI, Inflection AI or Elon Musk’s xAI. These smaller labs promise more intellectual freedom, a clearer sense of purpose and, in some cases, a more principled approach to building safe AI.

Meta’s current hiring spree suggests that it is winning many of the short-term battles. The defection of key figures from Apple and SSI signals vulnerability even among companies with deep pockets and secrecy-based cultures. OpenAI, while still considered a leader in cutting-edge AI development, is under pressure. Maintaining a cohesive, safety-aligned team in the face of enormous financial temptation is increasingly difficult. Apple and Google, meanwhile, are feeling the pull as their top engineers migrate to more openly ambitious labs.

Even startups, typically seen as the homes of idealistic, safety-conscious researchers, are not immune. Daniel Gross’s decision to leave SSI to lead Meta’s new lab shocked many in the field, raising questions about the long-term viability of boutique AI firms competing with tech giants.

As per recent compensation data from J. Thelander Consulting, firms are offering massive premiums of up to $200,000 for professionals with machine learning skills, especially data scientists and analysts. Notably, even lower-level software engineers and analysts are cashing in, with bonuses and pay raises rising sharply in companies racing to stay competitive. The frenzy isn’t limited to Big Tech. Around 50% of the 153 surveyed companies offering such AI pay premiums had no revenue in the last year. A staggering 71% reported no profit. Still, these startups are offering eye-popping salaries in a desperate bid to attract top AI talent and stand out in an increasingly saturated field.

Concerns over talent war

As this talent war escalates, serious concerns are being raised across the AI ecosystem. One key worry is the fragmentation of safety culture. When researchers hop between companies with wildly different priorities -- some focused on monetization, others on alignment -- there’s a risk that safety principles don't get adequate attention. There’s also the danger of fostering a mercenary mindset. With offers skyrocketing, the AI industry risks becoming driven by short-term gain rather than long-term responsibility. Altman’s warning about mercenaries isn’t just rhetoric. It points to a cultural shift that could have lasting consequences for how AI systems are developed and governed. Another concern is the impact on academia and public research. As more researchers are pulled into private companies, universities and open-source initiatives may struggle to keep up, potentially weakening the broader knowledge base and reducing transparency in foundational research.

The implications of this talent war are global. Governments are starting to recognise that AI talent is a strategic national resource, and may soon introduce policies aimed at retaining researchers or limiting their movement across borders. At the same time, the growing concentration of talent in a handful of corporations raises governance challenges. With so much influence in so few hands, the direction of AI development could be determined by a narrow set of interests.

The war over AI talent is far more than a hiring trend. It is a defining moment in the trajectory of artificial intelligence. As companies like Meta, OpenAI and Apple battle for the brightest minds, they are shaping not only the industry landscape but the very future of AI itself.
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