Exclusive: Pronto In Talks To Raise $12 Mn From General Catalyst, Glade Brook Capital

Delhi NCR-based home services startup Pronto, which , is in advanced discussions with investors to raise about $12 Mn in Series A funding, sources told Inc42.

The round will see participation from two new foreign investors – Glade Brook Capital and General Catalyst, the sources added. Existing investor Bain Capital Ventures will also be a part of the round.

“The talks are ongoing and a few processes are yet to be finished. The round will close in 3-4 weeks,” one of the sources said.

A detailed questionnaire sent to Pronto founder Anjali Sardana, General Catalyst, and Glade Brook Capital didn’t elicit a response till the time of publishing this story.

Founded in 2024 by Anjali Sardana, announced its official launch in April 2025. It claims to offer on-demand house help services in 10 minutes at any time of the day in parts of Gurugram. It allows users to book professionally-trained workers through its app with three different timing options – instant (10 minutes), schedule ahead, or recurring.

Its services include sweeping, mopping, utensil washing, kitchen and bathroom cleaning, laundry assistance, chopping vegetables, and other daily essential tasks.

Earlier this month, while announcing its $2 Mn fundraise from Bain Capital Ventures, Pronto said it plans to open 10 new ‘hubs’ and expand its services across Gurugram over the next 90 days. It recently launched its second hub in Galleria Market, Gurugram.

It added that it was also looking to hire 700 professionals and 50 corporate employees across operations and engineering teams in the coming months.

The Quick Service Boom

While the quick commerce segment began with grocery deliveries, it has expanded to medicine, food, fashion, and more over the past few years. The latest such market seeing a boom under quick commerce is on-demand home services. As a result, investors are lining up to infuse capital in startups operating in the on-demand home services

Earlier this week, Inc42 exclusively reported that Pronto’s competitor Snabbit is in talks to raise round from Lightspeed Venture Partners. In January this year, Snabbit raised .

IPO-bound Urban Company is another startup operating in this segment. The consumer services startup, which is looking to raise INR 429 Cr via a fresh issue through its IPO, to provide househelp in 10 minutes.

In the same month, another Delhi-NCR-based startup, , launched a new vertical ‘BroomIT’ to offer house help within 15 minutes in South Delhi.

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