Man City sign eye-watering £1BILLION deal to break Premier League record

Manchester Cityhave signed the biggest kit deal in Premier Leaguehistory worth up to £1billion. City have extended their agreement with kit sponsors Puma for 10 years, with the deal understood to be valued at £100m a season.

That is a significant upgrade on the £65m-a-year deal agreed between City and Puma when they began their partnership in 2019.

The alliance has now been extended until at least the 2034-35 campaign, with the increased value of the deal reflecting City’s unprecedented success over the last six years - despite ending last season empty-handed.

City chief executive Ferran Soriano said: "We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.

"Puma have seamlessly integrated into our organisation and we've enjoyed many historic moments together, engaging fans globally.

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"Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”

City won the Treble in the 2022-23 season and made it a record four Premier League titles in a row last season.

Despite relinquishing the title to Liverpool last season and coming up short in the other competitions, City have still been able to negotiate the most lucrative kit sponsorship deal in English football.

Puma chief executive officer Arthur Hoeld said: "Puma’s partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success were exceptional."

Pep Guardiola's men are making preparations for the 2025-26 season and are hoping to mount a title challenge against Liverpool.

They have already made three major signings. They signed midfielder Tijjani Reijnders from AC Milan, while playmaker Rayan Cherki arrived from Lyon for £34m and Rayan Ait-Nouri joined from Wolves for £31m.

Guardiola's City were one of the favourites to win the Club World Cup this summer - which would have banked them a reported sum of £97m - but the Premier League side had a disappointing tournament as they went out in the round of 16 after a 4-3 loss to Al-Hilal.

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