Aldi re-launches search for Britain's biggest crisp expert - beat the deadline

Aldi is searching for the ultimate connoisseur to become its crisp taster for 2025. The successful applicant will receive a selection of Aldi's most popular crisps to sample at home for free.

It will include four flavours and in return, the supermarket's buying team will need reviews rating the crisps' taste, crunch, texture, and appearance to help guide future flavours. The package will include Aldi's Specially Selected Lightly Sea Salted Hand Cooked Crisps; Specially Selected Mature Cheddar and Red Onion Hand Cooked Crisps; the Snackrite Delta Strips; and Snackrite Cheese Flavour Cheezios.

NHS worker George Critchley, 39, from Sheffield, became Aldi's first official crisp taster in 2024. His application impressed judges by highlighting that his love for crisps ran so deep, his wedding tables were named after varieties like Wotsits and Discos.

He said: "Being Aldi's Crisp Taster was an utter delight - I got to sample new flavours before anyone else and directly influence what hits the shelves.

"It wasn't just fun, it was a genuine opportunity to shape the future of snacks for a whole nation. If you're a true crisp connoisseur, this is a role you don't want to miss."

Last year, even celebrities threw their hat in the ring, with actress Michelle Keegan taking to her 7.5 million Instagram followers to ask: "IS THIS TRUE @aldiuk because I am READY and available with lots of experience."

Julie Ashfield, Chief Commerical Officer at Aldi UK, said: "After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve.

"Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves."

To be in with a chance of landing the role, candidates need to apply by Thursday, August 21. More information can be found here.